Sometimes
we have to step back to see how dramatic the change of technology has
been, in order to see how dramatic our future will be. The evolution of
technology over the last five decades has fundamentally shifted the
position of the customer as we move in a decade of social business. As
technology spread (in the form of PCs, then the Internet,
then mobile devices, then Smartphones) buyers, customers, and consumers
felt more empowered to deal with companies and corporations of their choosing.
With social media, the last few years have seen a tremendous change in
how customers can now openly review and engage with companies, provide
insight into products and services, negotiate prices with greater effectiveness,
and have insights at their fingertips that were previously only held
by a select few.
Some examples for reviewing:
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